info.afrindex.com
China-Africa Trade Information Service
info.afrindex.com
China-Africa Trade Information Service
photo from www.vcg.com
Four flavours of juice products - pure carrot, carrot infused with ginger, carrot with pineapple and pure beetroot, have been launched by the Bulawayo cooking oil manufacturer.
And the chief executive officer, Busisa Moyo has said that the market and the trends of the juice marketing are truly pleasing, while the supply could not meet the demand in time.
AGRO-PROCESSING company, United Refineries Limited (URL), is struggling to keep up with demand for its newly introduced product — vegetable juices.
And Moyo has said,“We have already introduced some new products; we want to introduce some more. We have been saying in the market we want to introduce more nutrition to our customers. We see ourselves as a company that is shifting our focus from just mass market to nutrition, bringing health to Zimbabweans, not just food.”
Moyo said the volumes on the newly introduced products were picking up. “Some of them are in the first month, some of them are in the third month. We are seeing a lot of movement on the juices,”he said.
“There is a lot of excitement about the vegetable juices, not fruit juices, vegetable juices, 100% no sugar-added and very healthy. We are seeing that taking off very well. There is a lot of excitement on the market and we are actually struggling to keep up with demand.”
“They have taken off much more than we thought. The others are little bit slower (especially) on the mealie-meal, its little bit slower but we are remodelling it.”
URL is one of the largest Bulawayo-based cooking oil manufacturers. During its inception in 1935, the company was called United Chemical and Soap and was only into manufacturing soap, cooking oil and cosmetics.
Over years later, the company has grown up a lot by expanding its product portfolio to mayonnaise and stock-feeds, concentrating on servicing local, regional and international markets.
