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China-Africa Trade Information Service
info.afrindex.com
China-Africa Trade Information Service
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Industry and Commerce minister Nqobizitha Ndlovu has appealed Zimbabwe’s manufacturers to adopt new technology and improve innovation through increased research and development investments in order to boost export competitiveness.
“There is need for the productive sectors to devise strategies to improve on exports competitiveness.The global environment is constantly changing and our companies are lagging behind in terms of adoption of new technologies, research, development and innovation,” Ndlovu said at the ZimTrade Exporters’ Conference held in Harare last week.
“I wish to encourage exporters and potential exporters to keep abreast with developments in the global markets and leverage on these changes to export high quality goods at competitive prices.”Ndlovu said his ministry would engage industry to find ways to deal with challenges currently affecting the development and growth of exports.
He urged industry to diversify to high-value exports of goods and services through value-added manufacturing, which would unlock more foreign currency earnings for the country.
Diversification of the export base was also key to sustainable economic growth and development, according to Ndlovu.
Zimbabwe’s exports for over the years have been largely subdued, falling short of their potential to drive the economic growth and development.
