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Nigeria's Beauty Industry Try to Achieve Global Competitiveness

Nigeria's Beauty Industry Try to Achieve Global Competitiveness

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A three-day annual Beauty West African Exhibition will be organized in Lagos from 21-23 November, 2018.The intention of the exhibition is to let the Nigerian beauty industry go abroad and communicate with international brands to enhance international competitiveness.

According to the CEO, Compass Global Service, Mrs. Tokunbo Chiedu, she said that the beauty industry in Nigeria needs a review especially on the aspect of training of beauty personnel /professionals in the country. "This is necessary because of the seemingly lack of skilled manpower in the sector".

Chiedu said further that there is need to invest more into the education sector via technical colleges, government approved beauty institutes, introduction of bursaries for those interested in a career path in the beauty sector.

"Lack of adequate investment into research and development to support the manufacturing of beauty products and value addition to natural ingredients has been flagged up, including issues around compliance with global standards."

In addition, it is said that Bank of Industry Nigeria has taken the lead in providing financial support towards the organization of the conference; whilst the Nigerian Export Promotion Council are providing technical support and training around accessing the exports market.

Lagos State Government will be represented by Mrs. Olayinka Oladunjoye-Honourable Commissioner for Commerce, Industry and Cooperatives who will deliver a Keynote address on "Lagos, Africa's Beauty Business Hub".

It has revealed that the Nigerian beauty sector is worth N3b, confirming the viability of Nigeria’s Beauty sector.

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