info.afrindex.com
China-Africa Trade Information Service
info.afrindex.com
China-Africa Trade Information Service
Image from Pelikanparvaz.com
Morocco has recently been named the most attractive investment destination in Africa. Because its strong infrastructure meets internationally recognized standards and its geopolitical stability, Morocco stands out in other countries in the region.
As a strategic business centre, Morocco not only connects Europe with Africa, but also provides a valuable bridge between North America and the Middle East.
Consequently, Morocco has become a thriving emerging market, capitalising on the benefits of international trade and global partnerships. For these reasons, it gained the top position in this year’s Africa Investment Index.
Morocco has numerous qualities that make it appealing to investors and visitors alike: an ideal climate all year long, a rich and diverse culture, and stunning landscapes.
As such, the tourism sector has long been a crucial economic driver in the country. According to the data, 18.6 percent of Morocco's GDP in 2017 came from travel and tourism. This includes activities such as air and land transport, the food and beverage industry and other tourism-related services such as cleaning.
The Moroccan tourism industry has benefitted from various government incentives, both financial and administrative.
Tourism generates significant employment opportunities, particularly for young people; it has created 600,000 direct jobs and more than three million indirect jobs in Morocco. The sector is also a valuable foreign exchange provider for Morocco's trade balance, bringing in some $8bn (€7.02bn) in foreign capital each year.
The Moroccan Government has long recognised and prioritised tourism as a key sector. As a result, the industry has benefitted from various government incentives, both in terms of financial contributions and administrative support. The chief aim of these policies is to help ensure that tourism growth delivers broad and equitable social, economic and environmental benefits for the population.
