info.afrindex.com
China-Africa Trade Information Service
info.afrindex.com
China-Africa Trade Information Service
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Frozen foods are easy to preserve and are widely used in the production, transportation and storage of perishable foods such as meat, poultry, milk, eggs, vegetables and fruits. Frozen foods play an important role in developed countries and develop rapidly in developing countries.
In Egypt frozen food market is expected to show growth owing to the shift in consumers. Consumption pattern from fresh food to frozen food such as frozen meat. Sales of frozen meat increased due to the increasing unit prices of fresh meat owing to the increasing demand of fresh meat and comparatively less supply of fresh meat. Another trend in the frozen food market is expanding distribution network through supermarkets and also hypermarkets.
As there is increase in number of women entering workforce and need of convenient food there is rising demand for frozen food. There is growing trend of consumption of frozen food in Algeria due the increasing prices of fresh food such as vegetables and sea food. There is growing demand for frozen food especially in frozen food segment owing to less availability of fresh fish in Algeria.
In Egypt Cairo Poultry Processing is the leading player in the Frozen food market having healthy market share. Varieties of products such as nuggets, wings, crispy chicken, and chicken burgers are offered by the Koki and Americana brands of Cairo Poultry Processing. Cairo Poultry Processing adopted several strategies especially for Koki brand such as establishing strong distribution network, wide range of pack sizes and wide range of prices.
In Algeria Crustama is the leading player in the frozen food market. Other players in Algeria are Belfrost and Simpex Afric.
