info.afrindex.com
China-Africa Trade Information Service
info.afrindex.com
China-Africa Trade Information Service
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South Africa's commercial whisky industry has a history of 40 years. Whisky is the most popular spirit in South Africa. The country consumes nearly 39 million liters a year.
Bars serve a variety of brands ranging from scotch, single malt, blended and Japanese whiskies among others.
While beer is still the more common alcoholic beverage in South Africa, trend analysts say that high whisky consumption and sales are a result of increased middle-class spending.
Multinationals Pernod Ricard and Diageo have targeted South Africa as a lucrative growth market for their whisky brands, and have enjoyed years of surging sales. Pernod Ricard sells more Jameson in South Africa than anywhere else apart from the United States.
Despite a tough economic climate, South Africa rose in 2015 from sixth in 2014 to the fifth largest export market in the world for Scotch whiskey by volume, behind only the United States, France, Spain and Mexico.
Whiskey is the most consumed spirit in South Africa with 4.1 million South Africans currently drinking it, while the number of brandy-drinkers has decreased to 3.3 million.
