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New grape varieties are popular with South African consumers

New grape varieties are popular with South African consumers

Image from Live Science


South Africa is currently one of the top 10 most famous wine producing regions in the world, with South Africa producing wines accounting for 4.1% of the world's total production (2015), ranking eighth.

As one of the world's top grape exporters, South Africa offers a wide range of new and improved varieties for the European, North American and Asian markets, but many new varieties are also favored by consumers in the domestic market.
The introduction of numerous proprietary varieties is having a positive impact on sales and helping to extend the sales season for domestically grown fruit.

In fact, as in many other markets, demand for seedless varieties has increased so strongly that Shoprite has gone so far as to stop selling seeded grape varieties, with the exception of Red Globe.

Some of the newer varieties that are proving particularly popular with South African consumers are Autumn Crisp, Adora, Sweet Globe, Candy Hearts, and Cotton Candy.

In addition to the more recent varietal introductions, a couple of more traditional cultivars remain popular, such as Crimson seedless, and Red Globe, which is the highest selling grape in the northern area of the country.

In general, she said the most important table grape characteristics for South African consumers are good color, large berry sizes, full flavor and price.

Outside of the South African season, it imports from a few other table grape-growing countries to keep demand satisfied throughout the year, such as Spain, Zambia,  Egypt and Israel.

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