http://info.afrindex.com
China-Africa Trade Information Service
http://info.afrindex.com
China-Africa Trade Information Service
2025 proved to be a groundbreaking year for Morocco’s automotive market, with sales soaring by a record 33% fuelled by a rebound in consumer demand, the swift expansion of hybrid and electric vehicle adoption, and an unparalleled wave of entry by Chinese automakers. As reported by the Association des importateurs de véhicules au Maroc (AIVAM), total vehicle sales hit 235,372 units by December’s end, a notable jump from the 176,401 units sold in 2024.
The market’s brand landscape expanded significantly in 2025, with 51 automotive brands operating in the country—up from just 36 in 2023. Chinese brands now make up 17 of this total, holding approximately one-third of Morocco’s automotive market share.
2025 also saw 11 new brands enter the Moroccan market, the vast majority being Chinese manufacturers that specialize in hybrid and electric vehicle offerings.
Abdelouahab Ennaciri, President of AIVAM, stated that more Chinese automotive brands are projected to launch in Morocco in 2026, looking to leverage the rapidly growing consumer appetite for sustainable mobility options in the country.
Vehicle demand climbed across all market categories in 2025, with both passenger car and light commercial vehicle sales on the rise. This growth was underpinned by higher household earnings, improved access to automotive financing, and a growing consumer preference for electrified vehicles. Rental companies witnessed a particularly strong 34% rise in vehicle registrations; private buyers remained the largest sales segment at 42% of total purchases, followed by rental fleets at 34% and corporate buyers accounting for the remaining 23%.
European brands maintained their dominant position in the market, capturing 75% of total sales volume. South Korean brands came in second with a 10% share, followed by Japanese brands at 5% and Chinese brands at 7.7%.
Chinese automakers achieved their most substantial market gains in the fourth quarter of 2025, pushing their sales share up to 9.4%. This upward trend is expected to gather further momentum in 2026, with industry forecasts estimating Chinese brands’ market share will range between 10% and 15% for the year.
Within the electrified vehicle segment, China’s BYD has emerged as the top-selling brand. It is followed by well-received models including the Peugeot 208, Hyundai Tucson, as well as Toyota’s Yaris and Corolla.
