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China-Africa Trade Information Service
photo by:namibian.com
Mobile phone operator MTC yesterday launched a programme to expand network coverage countrywide.
At the official launch at a Windhoek hotel, MTC board chairperson Elvis Nashilongo said while the current ICT infrastructure is good, there are still many people in the rural areas who are not being covered.
He said these people, who are "not part of the digital world", are what MTC is targeting with its 100% population coverage initiative.
Under the initiative, MTC will set up 524 new transmission towers all over the country.
MTC acting CEO Thinus Smit said urban areas enjoyed better coverage at the expense of rural areas.
Their current network technology in rural areas is mostly 2G, but with their current campaign dubbed "O81Every1", they are going to extend coverage as well as deploy 3G to rural areas.
After a successful run as Namibia’s first and leading Telecommunications company, established in 1995, MTC Namibia argues it’s time for change. It is a revision of it's corporate identity to reflect the changes that have taken place in it's environment and in it's service and product portfolios during the past 16 years of business.
The rebranding exercise is, otherwise, predicated on the following:
1.Inspirational to staff
2.Compelling to customers
3.Distinctive from competition
4.World-class in category
5.Symbolic & Metaphorical
6.Creatively boundless
7.Evocative of Namibia