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Johannesburg - Most Hot Destination in Africa

Johannesburg - Most Hot Destination in Africa

Johannesburg also known as Jozi, Joburg,is the largest city in South Africa and is one of the 50 largest urban areas in the world.It is the provincial capital of Gauteng in South Africa.Johannesburg is set to be the most popular and hot destination city in Africa for the fourth year, according to the Mastercard Global Destinations Cities Index.

According to the City, the Index rating affirms Johannesburg's position as the economic  capital and heartbeat of trade and economic activity on the African continent.

"The index confirms Johannesburg's status as a destination that attracts repeat visits due  to its continually evolving tourism offering, from popular shopping destinations such as  our malls to a wide range of lifestyle, sporting and business events," said City of  Johannesburg Mayor Herman Mashaba on Tuesday.

The Index provides more than a ranking of the 132 most visited cities around the world. It  projects visitor volume and spend estimates for the 2016 calendar year, while delivering a  deeper understanding of how people travel and spend around the world.

The 13 African cities ranked in the Index are Johannesburg, Cape Town, Durban, Cairo,  Casablanca, Accra, Nairobi, Beira, Dakar, Kampala, Lagos, Maputo and Tunis.
According to Mark Elliott, Division President, South Africa, Mastercard, the city is  expected to welcome 3.6 million international overnight visitors in 2016. This is a 6.2%  increase on last year's 3.39 million visitors.

Cairo in Egypt is the second most visited African city with 1.5 million international  overnight visitors followed by Cape Town (1.4 million visitors), Casablanca in Morocco (1  million visitors), and Durban (831 000 visitors).

Elliot said tourism remains an important driver of the South African economy.

Of Johannesburg's expected international overnight visitors, 373 000 will travel from  London in 2016. Harare (294 000), Frankfurt (233 000), Maputo (185 000) and Paris (163  000) round out the list of the top five cities that send visitors to Johannesburg. Only  18% of Johannesburg's international visitors are from outside the Middle East and Africa  region.

Johannesburg also comes out tops in Africa in terms of international visitor expenditure,  with travellers expected to spend US$1.73 billion in 2016. Londoners are expected to spend  the most (US$285 million), followed by visitors from Paris (US$155 million), Harare (US $106 million), Frankfurt (US$84 million), and Maputo (US$41 million).

Mayor Mashaba said the strong numbers of visitors from the neighbouring countries show  that Johannesburg is one of the continent's most important business, cultural and economic  hubs.

"Tourism is a priority industry for us and a pillar of our economic growth strategy for  the years ahead."

Cape Town and Durban are ranked number three and eight in terms of expenditure in Africa,  with international visitors expected to spend US$1 billion and US$288 million,  respectively.

Insights into Purpose of Travel and Local Spend

For the first time, the 2016 Index explores whether visitors travel for business or  leisure and provides insights into how international visitors spend their time and money.  It reveals that more than three quarters (75.6%) of total visitors to Johannesburg are  travelling for leisure, while just less than a quarter (24.4%) are travelling on business.

Meanwhile, shopping is one of South Africa's key attractions for international tourists,  accounting for nearly 44% of the money visitors spend in Johannesburg and Cape Town.

This is a higher proportion than any other African city and on par with major world  shopping destinations such as London (46.7%) and Tokyo (43.1%).

Visitors to Johannesburg will spend around 14% on accommodation and the same amount on  food and beverages. A further 10% of international visitor expenditure will be spent on  local transport, and 11.5% on local services.

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